Who We Are

Reengineering How the Industrial World Grows — One Manufacturer at a Time.

In a sector driven by precision, execution, and results — ORCA Digital was built for one purpose: to help manufacturers win in the new economy. We don’t sell vanity metrics. We engineer digital growth systems that align with how industrial buyers research, evaluate, and purchase. From complex sales cycles to global competition, our mission is to eliminate marketing waste and deliver scalable outcomes with clarity and control.

ExpandForge 360

Driving Scalable Growth for Manufacturers with Precision Strategy

ORCA Digital isn’t a generalist agency — we’re built specifically for the industrial sector. Our mission is simple:
Eliminate marketing waste and engineer measurable, scalable growth for manufacturers through strategic, high-impact digital execution.

We partner exclusively with mid to large manufacturing companies that are ready to lead their category — using structured digital systems tailored to how industrial buyers actually research and buy.

The ORCA Operating System

Built for Industrial Growth

We don’t just run campaigns — we engineer systems for scalable growth. At the core of ORCA Digital is a proven, repeatable framework grounded in industrial buyer behavior and lean marketing strategy. Our success is driven by 4 foundational principles:

Opportunity
Seekers

We identify untapped digital potential in overlooked markets and niches.

Revenue
Drivers

Everything we do is engineered to impact your bottom line. No fluff. Just growth.

Competition
Converters

We design strategies that position your brand to win against entrenched competitors.

Acquisition
Machines

Our programs deliver qualified leads that turn into long-term revenue.

Manufacturers don’t need more noise. They need a strategy that’s engineered for how industrial buyers actually think, search, and buy.

— Ann Gocher, Founder of ORCA Digital

The Why Behind ORCA Digital

From industry gaps to growth systems that work

Strategy Without Execution Was the Norm

Before ORCA, Ann Gocher was in the room where strategy happened — and where it often failed.

Working alongside agencies, in-house teams, and executive leadership, she watched manufacturers get sold on campaigns that looked good in a deck but failed to perform in the real world. There was always too much noise, too little structure, and not enough accountability.

She didn’t just take notes. She built the solution.

Built for People Who Think Like Engineers

Ann didn’t come from a background in fluff — she came from operations, performance marketing, and B2B strategy. She understood that for manufacturers, the stakes are higher, the cycles are longer, and the margins for error are smaller.

So she built ORCA for the kind of people she respects most: industrial decision-makers who don’t have time for nonsense and need real growth systems that align with how buyers think, search, and act.

A playbook for manufacturers facing a digital-first future.

Ann Gocher is the author of

“Navigating the Shift: Digital Sales for Manufacturers”, practical and insightful guide for industrial leaders who are ready to modernize their sales strategy and outperform competitors in an evolving B2B landscape.

This book distills decades of experience into a clear, actionable framework — the same foundation behind ORCA’s ExpandForge 360 program.

Whether you’re trying to align marketing with sales, improve lead quality, or dominate search in your niche, this is the mindset and method you need.

The Market Gap No One Was Solving

“What Ann saw was this: manufacturers weren’t getting marketing partners who understood their world.”

Agencies were too generalized or too theoretical — offering brand awareness when what manufacturers actually needed was visibility, trust, and conversion.

No one was building frameworks specifically for long-cycle, multi-stakeholder, technical buying environments.
So she did.

“The biggest marketing problem for manufacturers isn’t awareness — it’s alignment. That’s the problem we solve.”

— Ann Gocher, Founder

LED BY INTENTION. BUILT ON DISCIPLINE

With ORCA Digital, Ann Gocher built the opposite of agency chaos — a structured, data-first growth framework that helps manufacturers generate visibility, attract qualified leads, and drive measurable revenue without the waste.

Every engagement runs like a precision system — clear structure, defined execution, and outcomes that compound over time.

By design, ORCA partners with only 13 manufacturers at a time — ensuring each client receives focused attention, direct access, and results that stand up to scrutiny.

Ann doesn’t believe in keeping up; she believes in building ahead.
As digital transformation reshapes the industrial landscape, the manufacturers who lead will be those investing in visibility, trust, and systemized growth — now, not later.

ORCA builds those systems — helping manufacturers lead their markets with clarity, control, and measurable growth.

Future-Focused by Design

Ann doesn’t believe in just keeping up — she believes in building ahead.

As the global market shifts toward self-directed digital buying, the manufacturers who win will be the ones who invest in visibility, trust, and systemized growth now.

ORCA is here to build those systems — and empower manufacturing leaders to dominate their category, not just survive in it.

THE ORCA SYSTEM WAS BUILT TO WIN

Not an Agency. A Growth Partner Built for Industrial Success.

ORCA Digital wasn’t created to follow the agency model. It was engineered to deliver what manufacturers actually need — a lean, structured, data-first growth system that drives visibility, attracts qualified leads, and produces measurable revenue without waste or chaos.

We don’t chase vanity metrics. We don’t do volume.
We work with a limited number of manufacturers at a time — on purpose.

Because great strategy isn’t mass-produced, and real results are never accidental.

As the industrial landscape shifts toward self-directed digital buying, manufacturers who win will be the ones investing in visibility, trust, and systemized growth — now, not later.

ORCA exists to build those systems — and to reengineer how the industrial world grows, one manufacturer at a time.

As Featured In

“Ann’s insights on manufacturing growth have been featured in leading publications.”

Built for Manufacturers

Backed by Expertise

Ann Gocher, Founder of ORCA Digital and ExpandForge 360

Ann Gocher built ORCA Digital to solve the exact problem most manufacturers face — marketing that looks busy but doesn’t deliver outcomes.

With years spent inside agencies, strategy teams, and B2B leadership rooms, she saw the same pattern: generalist marketing firms applying disconnected tactics to highly specialized industries. It wasn’t working.

That’s why she created ExpandForge 360 — ORCA’s flagship growth program built for manufacturers. It’s not a campaign. It’s a system — one built around how technical buyers actually think, search, and decide.

In this video, Ann shares the story behind ExpandForge 360, who it’s for, and why manufacturers that want sustainable digital growth need more than content and clicks — they need strategy, structure, and sales alignment.

Industries We Accelerate

ORCA Digital partners exclusively with industrial leaders to accelerate growth in complex, high-value sectors.

Our strategies are built for environments where sales cycles are long, buying groups are technical, and decisions carry weight.

We work with manufacturers operating in niche and specialized markets — where precision matters and margins are won through focus, not volume.

Whether you produce precision components, heavy equipment, or automation systems, ORCA builds the digital infrastructure that scales profitability, visibility, and demand.

Industry Grouping Changes:

Core Industries

Advanced Manufacturing
Industrial Automation & CNC Machining
Heavy Equipment & OEMs
Electrical & Power Infrastructure
Process Equipment & Controls
Chemical & Material Production
Food & Industrial Packaging
Building Materials & Components

Specialized Industry Segments

Working selectively with high-growth sectors including:

Future-Ready Growth Opportunities

Strategically expanding into technical, compliance-driven, and innovation-focused markets such as:

Real Manufacturers. Real Results

We don’t just talk about strategy — we deliver outcomes that move the needle. These results are from manufacturers who partnered with ORCA for one reason: measurable growth.

“ORCA isn’t a vendor. They’re a growth partner who understands how manufacturers actually operate — and they deliver results we can measure.”

— Director of Marketing, Industrial Components Manufacturer

What It’s Like to Work with ORCA Digital

A behind-the-scenes look at our partnership model from a real client perspective

Built for Outcomes. Proven by Results

We don’t do vanity marketing. We build systems that drive real growth for manufacturers.

$2.1M in New Revenue — From a $130K Growth Program Investment

A mid-size industrial manufacturer engaged ORCA’s ExpandForge 360 Program to overhaul their digital growth system.
Over 12 months, their investment of $130K generated $2.1M in attributed new revenue — powered by technical SEO, targeted content, and high-intent lead capture.

174 Qualified Leads in 90 Days — First-Time Paid Search Strategy

A B2B printing solutions company entered the digital space with ORCA’s ExpandForge Edge Program.
In just 3 months, they captured 174 sales-qualified leads through a hyper-targeted paid search campaign — with full-funnel tracking and a 32% lead-to-demo conversion rate.

7X More Conversions — No Increase in Ad Spend

After switching from a generalist agency to ORCA, a global industrial distributor saw their website conversion rate increase 7X — using the same monthly ad spend.
The change? Better targeting, clearer buyer messaging, and a conversion-focused site architecture aligned with how engineers and procurement teams buy.

135% Traffic Growth and 60% More Leads — Capturing Share from Industry Leaders

ORCA’s competitor-targeted search strategy helped a mid-size OEM capture demand from larger players in their space.
In 30 days, traffic grew by 135% and leads from competitor-branded terms increased by 60%, proving the power of precision SEO and paid search alignment.

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