A large part of SEO is shaped by how users search for things on the internet. As the concept seems like a simple process, it goes beyond the surface is a furthermore complex: semantics. In layman’s terms, semantics is the study of words, their relationships, and what those relationships mean in specific contexts.
Semantic search is how search engines use the myriad data available to determine the context, intent, and meaning needed to retrieve the most relevant content possible to search queries. One example of semantic search is how the Google algorithm can take your incomplete & grammatically incorrect search query and find exactly what you were looking for.
As we plan, execute, and update our content, we keep Sematic Search practices a priority in our SEO strategy- how users search for our content, what answers, information, content, or even experience are your target audiences is likely looking for.