Orca Digital Marketing
What is the Difference Between SEM and SEO?
SEM is the collection of digital pathways and mediums marketers can use to advertise to their audience through search engines through ads on a paid basis. SEO is the process of optimizing your website content, content planning, and performing in depth keyword research to generate more organic traffic.
In a nutshell- SEO is a lengthy manual process that is ongoing. SEM is a paid solution to achieve optimal rankings & visibility on Google and other platforms in less time.
As 35% of product searches begin on the Google network, and the average Google search does not get past the first page, it’s critical your business’s product or service appear at the top of a SERP when a user is searching for it. Unfortunately, this is not always possible organically due to the nature of the competitive playing field of the SERPS, particularly when other businesses are paying to ensure their products appear above yours. When this is the case, an SEM strategy would be the preferred solution.
Orca Digital Marketing
How SEM and SEO Work Together
Both organic SEO and paid search marketing are essential for your internet marketing strategy and could be used in an integrated way to complement each other. SEO will help grow your digital visibility in the SERPS and reputation in the long-term- in which you will ultimately attract traffic with authoritative & quality content that connects with people at the top-of-the-funnel. An SEM strategy will enable you to get quick results cost-effectively by driving conversions at the bottom-of-the-funnel.
Furthermore, an SEM strategy built with effectual diligence can also boost your website’s SEO efforts by generating qualified website traffic and engagement from qualified users. This communicates to the search engines that your website is reliable & should be considered a subject matter authority for the phrases & keywords it is ranking for.
Orca Digital Marketing
How SEM and SEO Work Together
ORCA Digital is an expert at building digital campaigns on the foundation of optimizing for conversions. We are here to partner with you and achieve your business objectives and ROI goals through customer acquisition. We will strategize, implement, test, & continually analyze campaign data to improve performance. We do not believe in the set-it-forget-it approach- there is always opportunity for campaign growth & further optimization. Whether we are taking over an existing campaign or starting from scratch- we deliver & drive conversions & focused on “qualified “clicks. That is our guarantee.
