What was once called “word-of-mouth” marketing has a new term in today’s world. It’s called influencer marketing. Influencer Marketing is about building personal brand relationships with your consumers via key leaders’ social channels that can be nurtured & has the potential to develop long term into brand loyalty through the influencer. Today’s consumers believe real people that they can trust over marketing campaigns and “sales pitch” messaging. They trust real people with whom they can connect and are able to form a sense of personalized communication with. This is what Influencer Marketing is all about.
Customers are drawn towards digital influencers because they value the authentic content that they create- and authenticity creates trust. Developing strong partnerships with these influencers allows brands to incorporate their messaging into their content, & share it with consumers through a trusted platform. The most optimal relationship between brands and influencers- the influencers will create content that is genuine & authentic to their own personal brand when working on sponsored content. Insincere or irrelevant content will rapidly devalue an influencer’s reputation by reducing their followers’ trust in them.
It’s All About Trust
Millennials make up a significant portion of today’s consumers- and are predicted to total more than 1.4 Trillion in spending power by 2021, to have more meaningful connections with brands that they feel represent something important to them . This results in consumers having preference in recommendations from real people than brands. Influencer marketing builds the connection to more authentic experiences that today’s consumers value.
Influencer Marketing Agency Partner
We can partner with the right influencers to promote your brand through their social media channels, and will deliver your message to brand new larger audiences with a higher level of credibility than a sales or marketing messaging. Many of the common goals for influencer marketing campaigns are: brand awareness, product trial, acquire social media followers, & increase sales. We partner with brands to identify their target market, campaign objectives, and KPIs and then select influencers that fit the audience criteria. Brand’s and businesses are able to choose from micro to macro influencers, ranging from audiences of 5,000 up to 200k+. The goal is to become a part of new communities and connect the brand to new audiences through the voice and trusted relationships of the influencer.
We will build a media list of influencers and provide an assessment of each influencer so that the brand may have a deeper insight into the quality of each influencer account.
