Millennials make up a significant portion of today’s consumers- and are predicted to total more than 1.4 Trillion in spending power by 2021, to have more meaningful connections with brands that they feel represent something important to them . This results in consumers having preference in recommendations from real people than brands. Influencer marketing builds the connection to more authentic experiences that today’s consumers value.
We can partner with the right influencers to promote your brand through their social media channels, and will deliver your message to brand new larger audiences with a higher level of credibility than a sales or marketing messaging. Many of the common goals for influencer marketing campaigns are: brand awareness, product trial, acquire social media followers, & increase sales. We partner with brands to identify their target market, campaign objectives, and KPIs and then select influencers that fit the audience criteria. Brand’s and businesses are able to choose from micro to macro influencers, ranging from audiences of 5,000 up to 200k+. The goal is to become a part of new communities and connect the brand to new audiences through the voice and trusted relationships of the influencer.